Deliveroo Restaurant Data: Editions, Plus, and Fee Structures

The short answer

Deliveroo is no longer a listed company. DoorDash's recommended all-cash offer of 180 pence per share (about £2.9 billion) was announced in April 2025, approved by the UK court, and completed on October 2, 2025, after which Deliveroo was delisted from the London Stock Exchange and stopped publishing standalone annual reports. The last public full-year picture is therefore FY2024: £7,406 million of GTV (+6%), £2,071.9 million of revenue, adjusted EBITDA of £190.5 million, and 281.5 million orders — figures from Deliveroo's investor reports archive and DoorDash's announcement.

For restaurant partners and competitors, the practical consequence is that platform-level financials have gone quiet while storefront-level signals — menu prices, fee schedules, Editions placement, Plus-driven demand — remain observable and now carry more analytical weight than they did when results commentary filled the gap.

Ownership timeline: what changed and when

We treat the FY2024 dataset as a fixed baseline rather than a live series. Any claim about post-acquisition strategy should be labeled as inference until DoorDash discloses integrated reporting covering Deliveroo.

Editions: delivery-only kitchens as a data problem

Editions is Deliveroo's network of delivery-only kitchen sites, described on its merchant site as offering the most extensive UK coverage with 20+ sites across four countries. Partners cited include Bleecker, Dishoom, Atis, Pho, and Five Guys. Deliveroo claims orders from Editions kitchens arrive roughly five minutes faster than from traditional restaurants, based on its own 2023 internal data, and that late orders and missing items occur about a third less often, based on EHO ratings from January–July 2024. Both are vendor-reported operational metrics — useful directionally, not independently audited.

The analytics angle is location asymmetry. An Editions listing can exist in a postcode where the brand has no physical premises, which breaks naive geo-analysis that maps menu availability to store catchments. Sensible tests:

• Virtual-brand detection: the same kitchen operating multiple menus means brand-level market share by postcode overcounts distinct operators.
• Menu-price divergence: compare an operator's Editions-listed prices against its dine-in or Marketplace+ listings to isolate delivery-channel pricing.
• Catchment boundaries: derive service radius from observed coverage rather than assuming it matches the nearest physical branch.
• Site expansion signals: new Editions-area listings appearing before any announced opening are an early competitive signal.

Plus: how the subscription reshapes what shoppers see

Deliveroo Plus currently publishes two consumer tiers in the UK. Plus Gold costs £4.99/month and unlocks free delivery on restaurant orders over £10 and shop orders over £15, alongside service-fee savings advertised at up to 60%. Plus Silver is obtained by linking an Amazon Prime account rather than bought directly, with free delivery above £15 for restaurants and £25 for shops. Three consequences matter for anyone modeling basket economics:

• Minimum-spend thresholds are pricing levers. A basket at £9.90 versus £10.10 crosses a free-delivery boundary, so observed order values can cluster near thresholds — worth checking before treating average order value as smooth.
• Service-fee savings alter effective price, so the sticker menu price understates variation between member and non-member views. Collect both where possible.
• The Amazon Prime linkage ties eligibility to an external subscription, meaning the same postcode can present different delivery economics to different households.

Tier terms change; the figures above reflect the live UK page at the time of writing and should be re-verified before being built into any model.

Fee structures and menu-pricing analytics use cases

Deliveroo does not publish a single commission rate; terms are agreed per partner through its merchant portal, and widely reported third-party ranges — roughly 25–35% for delivery-inclusive plans, lower for pickup — should be treated as unverified context rather than official figures. What is verifiable is structure: the merchant site documents four distinct supply modes, each implying a different cost base and therefore a different rational menu price.

A defensible menu-price study holds constant: supply mode, membership view, service area, time window, and item identity including size and modifier variants. Without those controls, commission pass-through gets confused with genuine repricing.

What monitoring means under DoorDash ownership

With standalone financials discontinued, the observable record shifts entirely to the storefront. Changes that previously surfaced in results commentary will instead appear first as data drift: new fee line items, changed minimum spends, altered search ordering, or shifts in Editions coverage. That makes drift detection — alerting when schema or value distributions move — the primary early-warning mechanism for partners and competitors alike. It also argues for keeping raw captured evidence alongside parsed values, so a change can be attributed to the platform rather than the collector.

Bottom line

Deliveroo enters its DoorDash era with its first profitable baseline behind it (FY2024: £7.4bn GTV, £190.5m adjusted EBITDA) and reduced reporting transparency. Editions, Plus, and the multi-mode fee structure remain the three levers shaping what diners see and pay, and all three are measurable only through systematic collection rather than filings. See our Deliveroo marketplace page for the restaurant and delivery data points we track across its markets.