Who Owns Vinted? Founders, Owners, Users and How Vinted Makes Money (2026)

The short answer

Vinted is a private company owned by its institutional investors, employees and early shareholders. The largest named backers include EQT, Baillie Gifford, TPG and, since April 2026, Schroders Capital and Teachers' Venture Growth (part of the Ontario Teachers' Pension Plan). Individual stakes are not public. The parent company, Vinted Group, is based in Vilnius, Lithuania, and is run by CEO Thomas Plantenga.

Vinted was founded in Vilnius in 2008 by Milda Mitkutė and Justas Janauskas. In April 2026, a secondary share sale valued it at €8 billion. In fiscal year 2025 it made €1.1 billion in revenue and €62 million in net profit. The rest of this page sets out the details, with a source for every number.

For how the marketplace works day to day, see How Vinted Works, Vinted Fees Explained and Vinted vs Depop.

Vinted key facts

Who invented Vinted, and when did it start?

Vinted started in Vilnius, Lithuania, in 2008. According to the company's own account, co-founder Milda Mitkutė was moving flat and had more clothes than she could take with her. Her friend Justas Janauskas, a software developer, built a website so she could pass the clothes on to friends. Media interest followed, and the two turned the site into a marketplace. Early on it ran in Lithuania under the name Mano Drabužiai, and in Germany as Kleiderkreisel, before the brands were merged under the Vinted name in 2020.

How long has Vinted been around?

As of November 2026, Vinted has been operating for 18 years. It became Lithuania's first tech unicorn in 2019, when a €128 million round led by Lightspeed Venture Partners valued it at more than €1 billion.

Who owns Vinted now?

Vinted is not listed on a stock exchange, so there is no public share register. What is public comes from funding announcements:

• 2019: €128 million Series E led by Lightspeed Venture Partners.
• May 2021: €250 million Series F led by EQT Growth at a €3.5 billion pre-money valuation, with existing investors Accel, Burda Principal Investments, Insight Partners, Lightspeed and Sprints Capital taking part.
• October 2024: €340 million secondary share sale at a €5 billion valuation, led by TPG. Baillie Gifford, FJ Labs, Hedosophia, Invus Opportunities, Manhattan Venture Partners and Moore Strategic Ventures also bought in. TPG said at the time that all existing institutional investors stayed invested.
• April 2026: €880 million secondary share sale at an €8 billion equity valuation, led by EQT, Schroders Capital and Teachers' Venture Growth. Funds managed by BlackRock, Lombard Odier Investment Managers and Pinegrove Opportunity Partners joined as new investors. EQT, Baillie Gifford and other existing shareholders increased their holdings.

The 2024 and 2026 deals were secondary sales. Vinted raised no new money. Existing shareholders and employees sold shares to the incoming investors. Vinted has not said which earlier backers sold or how much they sold, and no stake percentages are public. The latest verifiable state is that EQT, which led the 2021 round, increased its holding again in April 2026.

What is the Vinted Group?

Vinted Group is the parent company. It has three main businesses: Vinted Marketplace (the app), Vinted Go (shipping and parcel lockers) and Vinted Pay (payments). Thomas Plantenga is CEO of the group. Adam Jay is CEO of Vinted Marketplace and has led the US launch.

Who is the CEO of Vinted?

Thomas Plantenga joined Vinted in 2016 as a consultant and became CEO about a year and a half later, with the founders' support. He has led the company through its unicorn round, its first profitable year and both secondary sales.

What is the Vinted owner's net worth?

No reputable outlet has published a net-worth figure for the founders or for Thomas Plantenga, and none of them has disclosed a shareholding. Numbers on celebrity net-worth sites are estimates without a stated basis, so we do not repeat them here.

What country is Vinted based in?

Vinted is a Lithuanian company headquartered in Vilnius, with offices across Europe. It operated in 26 markets in 2025, adding Latvia, Estonia and Slovenia that year. France and the UK are its largest markets. In July 2026 it launched in Australia. Vinted left Canada in early 2024, after stopping new sign-ups there in December 2023.

When did Vinted start in the US?

Vinted has had a small, mostly dormant US presence since 2013. In late 2025 it opened buying and selling between UK and US members, and in January 2026 it launched a full US push, starting in New York City. The US is its first major expansion outside Europe.

How many users does Vinted have?

Vinted does not put a dated member total in its recent financial releases. Its advertising page says it has "over 80 million members", but the page is undated. Some media reports cite 100 million or more, but we could not match that figure to a Vinted release. Registered members also count dormant accounts. A better measure of activity is gross merchandise value (GMV), the total value of goods sold, which was €10.8 billion in 2025.

How many users does Vinted have in the USA?

Vinted has not published a US user count. Analysts at Wells Fargo estimated that Vinted's US daily active users rose more than sixfold year on year in the second quarter of 2026. That is a third-party estimate, not a company figure.

How does Vinted make money?

How does Vinted make money with no selling fees?

Private sellers pay no commission on their sales. The buyer pays instead. The main revenue sources are:

• The Vinted fee (formerly the Buyer Protection fee). The buyer pays this on every order placed through checkout. In the UK it is usually 3% to 8% of the item or bundle price plus £0.30 to £0.80. Vinted is renaming it the "Vinted fee" and says this is not a new or additional fee.
• Paid visibility for sellers. Bumps push an item up the feed for 3 or 7 days. The price depends on duration and item price. Sellers can also pay for a wardrobe showcase.
• Optional services. In the UK, item verification for designer goods costs £10 and electronics verification costs £5.
• Advertising. Vinted sells ads to brands and in July 2026 became a founding member of the European Media Marketplace, an ad-buying coalition.
• Shipping and payments. Vinted Go runs its own parcel lockers and pick-up points in six European markets, after launching in Finland in November 2026. Vinted Go has also started testing delivery for outside clients. Vinted Pay has started moving members onto its own wallet, which Vinted says will reduce payment costs over time.

Vinted does not publish revenue by business line, so the share that comes from each source is not public. Our Vinted fees guide covers what buyers and sellers pay in each market.

How much does Vinted make a year, and is it profitable?

Yes. Vinted has been profitable since fiscal year 2023. These are Vinted Group's reported results:

Profit fell in 2025 while revenue grew. Vinted attributes the drop to spending on the German market, new categories, Vinted Go's expansion into Spain and Portugal, and the launch of the Vinted Pay wallet. Free cash flow rose 36% to €137 million.

Is Vinted a successful company?

By its reported numbers, yes. Revenue nearly doubled between 2023 and 2025, the company has made a net profit for three years running, and it has not needed new primary funding since 2021. Vinted calls itself ready for an IPO but has not set a timetable.

What companies has Vinted bought?

• United Wardrobe (Netherlands), October 2020. The largest second-hand fashion platform in the Netherlands at the time. Users were moved to Vinted and the platform was merged in. Terms were not disclosed.
• Rebelle (Germany), offer made July 2022. A luxury resale site, bought for about €30 million. In January 2024 Vinted announced it would close Rebelle by 18 March 2024 and move its luxury business into Vinted. Rebelle's founder became Vinted's Senior Director Luxury.
• Trendsales (Denmark), March 2024. Described as Denmark's largest second-hand marketplace, bought to strengthen Vinted in the Nordics. Terms were not disclosed.

Is Vinted still popular, or losing popularity?

Have Vinted sales dropped?

No. The reported numbers show growth, not decline. GMV rose 47% in 2025 and revenue rose 38%. The one figure that fell was net profit, down 19%, and Vinted says that was spending on growth. Germany, which had been a weak market, returned to high growth in 2025.

Why is Vinted winning against competitors?

Private sellers pay no fees, so listing low-value items is worth it. Vinted also says that owning its shipping (Vinted Go) and payments (Vinted Pay) lowers costs, and that "the lower the cost, the more attractive it becomes to trade lower-value goods." Its main rivals differ by region. In the US it competes with Poshmark, ThredUp, Mercari and Depop, which eBay agreed to buy from Etsy for $1.2 billion. Shipping costs are the biggest US challenge, according to Adam Jay. Our Vinted vs Depop comparison covers the differences for sellers.

What our tracking shows about Vinted's marketplace today

Company results come once a year. PLOTT tracks 41,000+ new Vinted listings in the UK, France, Germany, Italy, Spain and the Netherlands until they sell, over a rolling 45 days. As of 14 November 2026:

• About 23% of new listings sell within 7 days.
• The median sold item took 18 hours to sell.
• France and Germany are fastest, at about 7 hours median time to sell. The UK is slowest, at 33 hours.
• Sportswear sells fastest of the categories we track.

See the live Vinted sell-through data by country and category, or read what sells most on Vinted for the full breakdown.

Sources

• Vinted Group: 2025 financial results (9 April 2026)
• Vinted Group: 2024 financial results (29 April 2025)
• Vinted Group: secondary share transaction at €8bn valuation (27 April 2026)
• Ontario Teachers' Pension Plan: Vinted secondary share transaction (27 April 2026)
• Tech.eu: Vinted hits €8B valuation as EQT leads €880M secondary sale (27 April 2026)
• TPG: Vinted secures TPG-led secondary investment at €5B valuation (October 2024)
• TechCrunch: Vinted secondary share sale (24 October 2024)
• Tech.eu: Vinted raises €250 million Series F (12 May 2021)
• Vinted: About (founding story, founders, HQ)
• Wikipedia: Vinted (former names, 2019 round)
• Insight Partners: Thomas Plantenga profile
• FashionUnited: Vinted announces major US expansion (January 2026)
• TNW: Vinted's CEO on the US opportunity (9 June 2026)
• FashionUnited: Vinted vs Depop in the US, citing Wells Fargo (September 2026)
• Vinted: launch in Australia (1 July 2026)
• LRT: Vinted announces Canadian market exit (21 December 2023)
• Vinted: Advertising (member count)
• Vinted UK Help: Vinted fee
• Vinted Help: About the Vinted fee (rename)
• Vinted UK: Price list
• Retail Gazette: Vinted joins European Media Marketplace (8 July 2026)
• Vinted: Vinted Go launches in Finland (9 November 2026)
• Tech.eu: Vinted acquires United Wardrobe (27 October 2020)
• FashionUnited DE: Vinted takeover offer for Rebelle (July 2022)
• FashionUnited DE: Rebelle to close and move into Vinted (January 2024)
• Ecommerce News: Vinted acquires Trendsales (5 March 2024)