About You
Hamburg-based European online fashion retailer offering 400K+ items from 2,000+ brands across 25 European countries, now a subsidiary of Zalando SE while retaining its distinct brand
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Platform Overview
Why Track About You?
About You was delisted after Zalando's acquisition closed in July 2025 but continues operating as a separate storefront, creating a two-brand pricing ecosystem within one corporate group. Tracking both reveals where Zalando positions the brands against each other and how integration affects discount depth.
Available Data Points
Product Pricing & Discounts
Current price, original price, discount %, promotional offers, unit pricing
Inventory & Stock Availability
Observed stock status, inventory signals, and out-of-stock tracking at an agreed cadence
Product Descriptions & Specs
Product names, descriptions, SKUs, categories, brands, specifications
Customer Reviews & Ratings
Star ratings, review counts, review text, sentiment analysis
Search Rankings & Visibility
Search position, category rankings, best-seller status, featured placements
Seller Information
Seller names, ratings, fulfillment types, store locations
Delivery Fees & Times
Delivery fees, estimated times, time slots, minimum order values
Promotions & Flash Sales
Active deals, coupon codes, flash sales, bundle offers, loyalty rewards
Geographic Pricing Variations
City-level pricing, regional availability, location-based discounts
Use Cases for About You
Competitive Pricing Analysis
Monitor About You pricing strategies on an agreed cadence and adjust your own pricing with current market context
Promotional Analysis
Track promotional strategies and discount patterns on About You
Assortment Analysis
Track product availability and identify assortment gaps on About You
Market Trends
Identify emerging trends and popular products on About You
Related Marketplaces
Also track these similar platforms for comprehensive market intelligence
Zalando
One of Europe's largest pure-play online fashion retailers with extensive inventory across 25+ markets. Provides counterbalance to resale platforms with new fashion pricing and trend data.
ASOS
ASOS is a UK-based global fashion ecommerce platform targeting young adults, selling its own labels alongside hundreds of third-party brands. It is a bellwether for fast-moving, trend-led online fashion.
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