PLOTT DATA
Hepsiburada logo

Hepsiburada

general-ecommerce
Turkey

Turkey's leading hybrid 1P/3P e-commerce platform (Nasdaq: HEPS), majority-controlled by Kazakhstan's Kaspi.kz since January 2025.

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Platform Overview

GMV
~$4B GMV / TRY 96.5B total sales volume (FY2023); double-digit real GMV growth reported through late 2025
Active Users
12.1M active customers (Q2 2024)
Markets
Turkey - logistics reach across all 81 provinces via HepsiJet; 100K+ active merchants

Why Track Hepsiburada?

Hepsiburada is Turkey's dominant marketplace and now Kaspi.kz's expansion vehicle into a 100M-person market, so its pricing, seller, and assortment data reflects the entire Turkish e-commerce landscape post-acquisition. Its combined 1P retail and 3P marketplace model makes it the reference dataset for competitive pricing and seller-intelligence use cases in Türkiye.

Available Data Points

Product Pricing & Discounts

Current price, original price, discount %, promotional offers, unit pricing

Inventory & Stock Availability

Observed stock status, inventory signals, and out-of-stock tracking at an agreed cadence

Product Descriptions & Specs

Product names, descriptions, SKUs, categories, brands, specifications

Customer Reviews & Ratings

Star ratings, review counts, review text, sentiment analysis

Search Rankings & Visibility

Search position, category rankings, best-seller status, featured placements

Seller Information

Seller names, ratings, fulfillment types, store locations

Delivery Fees & Times

Delivery fees, estimated times, time slots, minimum order values

Promotions & Flash Sales

Active deals, coupon codes, flash sales, bundle offers, loyalty rewards

Geographic Pricing Variations

City-level pricing, regional availability, location-based discounts

Use Cases for Hepsiburada

Competitive Pricing Analysis

Monitor Hepsiburada pricing strategies on an agreed cadence and adjust your own pricing with current market context

Market Share Tracking

Analyze your market position and share trends on Hepsiburada

Investment Tracking

Monitor product valuations and investment opportunities on Hepsiburada

Related Marketplaces

Also track these similar platforms for comprehensive market intelligence

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